In today’s competitive digital market, simply having a great product or a visually stunning website isn’t enough. To rise above the noise and attract quality traffic, link building strategies are essential, especially for eCommerce SEO. The more high-quality backlinks your eCommerce website earns, the more authority it gains in the eyes of search engines, resulting in higher rankings and better visibility.
If you’re running an online store on Shopify or any other platform, this guide shares 10 battle-tested, proven strategies to help you dominate search rankings. Whether you’re focused on SEO and Shopify, investing in eCommerce SEO services, or trying to better understand SEO for eCommerce websites, this post has something for you.
To effectively build links for an e-commerce site, prioritize creating valuable, shareable content, engaging in digital PR, and establishing relationships with relevant websites and influencers. Consider broken link building, guest blogging, and developing linkable assets such as infographics or how-to guides.
Guest posting remains one of the most effective link building strategies for eCommerce websites. When done right, it not only gets you backlinks but also boosts brand visibility.
Choose blogs that cater to your niche, and offer valuable insights. For instance, if you sell organic skincare products, pitch guest posts to eco-lifestyle or beauty blogs.
Reaching out to industry influencers and bloggers can help generate both backlinks and buzz for your products. Collaborating with influencers can be a goldmine for eCommerce SEO marketing.
One often overlooked strategy is leveraging product reviews on other websites. Many bloggers are open to reviewing products in exchange for a sample.
Make sure the review includes a do-follow backlink to your eCommerce website or product page.
Many websites host a “useful resources” page in their niche. These are great opportunities for acquiring backlinks.
This is an advanced content marketing strategy that involves creating high-quality content that outperforms what’s already ranking.
This strategy can significantly improve SEO for eCommerce websites by attracting authoritative backlinks.
Broken link building involves finding broken links on relevant websites and suggesting your own content as a replacement.
Use tools like Ahrefs or Broken Link Checker to identify opportunities.
Creating link-worthy assets like infographics, ebooks, tutorials, and data-driven research can encourage other websites to link back to you.
Such assets make your content more shareable and increase backlink potential, helping in SEO and Shopify strategies.
Not all directories are spammy. There are many reputable business and niche directories that offer SEO-friendly backlinks.
This approach supports your e commerce website SEO and adds local SEO value too.
Although not technically an external link-building strategy, internal linking is crucial for eCommerce SEO.
Use strategic anchor texts linking to high-priority pages, like category and product pages.
If link building feels overwhelming, hiring an expert eCommerce SEO agency or professional offering eCommerce SEO services can fast-track your growth.
Look for agencies with Shopify SEO expertise to align with your goals if you’re using Shopify.
These 10 proven link building strategies for eCommerce sites are designed to work in the real world — no gimmicks, just sustainable growth tactics. If you’re serious about growing your online store, investing time and effort in these tactics will build your domain authority, drive qualified traffic, and boost sales.
Whether you’re managing SEO on Shopify, hiring Shopify experts SEO professionals, or diving into eCommerce SEO marketing on your own, backlinks are the cornerstone of your success.
Let BestBlog help you implement these strategies with done-for-you link-building services, audits, and guides tailored for eCommerce and Shopify businesses. Visit our eCommerce SEO services page to get started.
Link building boosts your site’s authority, helping it rank higher in search results, attract organic traffic, and drive more sales.
Shopify stores gain improved search engine rankings and visibility, leading to more qualified traffic and conversions.
No. Focus on getting backlinks from high-authority, niche-relevant sites. Quality beats quantity every time.
Yes, with time and effort. However, hiring eCommerce SEO services can save time and deliver faster results.
It usually takes 3-6 months to see significant improvements, depending on the competition and quality of backlinks.
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