10 Proven Link Building Strategies for eCommerce Sites

In today’s competitive digital market, simply having a great product or a visually stunning website isn’t enough. To rise above the noise and attract quality traffic, link building strategies are essential, especially for eCommerce SEO. The more high-quality backlinks your eCommerce website earns, the more authority it gains in the eyes of search engines, resulting in higher rankings and better visibility.

If you’re running an online store on Shopify or any other platform, this guide shares 10 battle-tested, proven strategies to help you dominate search rankings. Whether you’re focused on SEO and Shopify, investing in eCommerce SEO services, or trying to better understand SEO for eCommerce websites, this post has something for you.

1. Guest Posting on Relevant Niche Blogs

Guest posting remains one of the most effective link building strategies for eCommerce websites. When done right, it not only gets you backlinks but also boosts brand visibility.

Why It Works:

• Earn contextual backlinks from niche-relevant websites.
• Drive referral traffic.
• Build authority and trust.

Pro Tip:

Choose blogs that cater to your niche, and offer valuable insights. For instance, if you sell organic skincare products, pitch guest posts to eco-lifestyle or beauty blogs.

2. Build Relationships with Influencers

Reaching out to industry influencers and bloggers can help generate both backlinks and buzz for your products. Collaborating with influencers can be a goldmine for eCommerce SEO marketing.

How to Do It:

• Offer your product for review.
• Collaborate on a social giveaway or campaign.
• Request them to link to your product or blog post from their site.

3. Leverage Product Reviews and Testimonials

One often overlooked strategy is leveraging product reviews on other websites. Many bloggers are open to reviewing products in exchange for a sample.

Link-Building Benefit:

• Earn links in product review articles.
• Showcase authentic social proof.

Make sure the review includes a do-follow backlink to your eCommerce website or product page.

4. Resource Page Link Building

Many websites host a “useful resources” page in their niche. These are great opportunities for acquiring backlinks.

How It Works:

• Find resource pages in your niche using search operators like:
  • “intitle:resources + [your niche]”
  • “inurl:links + [your niche]”
• Reach out and suggest your content/product guide as a valuable resource.

5. Publish Skyscraper Content

This is an advanced content marketing strategy that involves creating high-quality content that outperforms what’s already ranking.

Steps to Use This Strategy:

1. Identify high-ranking content in your niche.
2. Create a more comprehensive, updated version.
3. Promote it to websites linking to the original piece.

This strategy can significantly improve SEO for eCommerce websites by attracting authoritative backlinks.

6. Broken Link Building

Broken link building involves finding broken links on relevant websites and suggesting your own content as a replacement.

Benefits:

• Helps webmasters fix their site.
• Earns you a quality backlink.

Use tools like Ahrefs or Broken Link Checker to identify opportunities.

7. Create Linkable Assets

Creating link-worthy assets like infographics, ebooks, tutorials, and data-driven research can encourage other websites to link back to you.

Examples:

• “Ultimate Guide to E-commerce Packaging”
• “Infographic: Shopify SEO Checklist 2025”

Such assets make your content more shareable and increase backlink potential, helping in SEO and Shopify strategies.

8. List Your eCommerce Site on Business Directories

Not all directories are spammy. There are many reputable business and niche directories that offer SEO-friendly backlinks.

Suggested Directories:

• Google Business Profile
• Yelp
• Clutch (for eCommerce services)
• ProductHunt (for new launches)

This approach supports your e commerce website SEO and adds local SEO value too.

9. Internal Linking for Better SEO Flow

Although not technically an external link-building strategy, internal linking is crucial for eCommerce SEO.

Why It Matters:

• Improves crawlability.
• Spreads link equity across your site.
• Enhances UX and time on site.

Use strategic anchor texts linking to high-priority pages, like category and product pages.

10. Collaborate with eCommerce SEO Agencies

If link building feels overwhelming, hiring an expert eCommerce SEO agency or professional offering eCommerce SEO services can fast-track your growth.

What They Bring:

• Backlink outreach expertise.
• Access to niche directories and publications.
• Scalable link-building campaigns.

Look for agencies with Shopify SEO expertise to align with your goals if you’re using Shopify.

Final Thoughts on Link Building Strategies

These 10 proven link building strategies for eCommerce sites are designed to work in the real world — no gimmicks, just sustainable growth tactics. If you’re serious about growing your online store, investing time and effort in these tactics will build your domain authority, drive qualified traffic, and boost sales.

Whether you’re managing SEO on Shopify, hiring Shopify experts SEO professionals, or diving into eCommerce SEO marketing on your own, backlinks are the cornerstone of your success.

Ready to Take Your eCommerce SEO to the Next Level?

Let BestBlog help you implement these strategies with done-for-you link-building services, audits, and guides tailored for eCommerce and Shopify businesses. Visit our eCommerce SEO services page to get started.

FAQ – Link Building Strategies for eCommerce Sites